The logo combines a stylised geometric “67” with a dynamic brush-script wordmark. Its metallic gradient and angular form communicate precision, strength, and speed. This mark functions across digital and print formats and anchors the entire brand identity.

The style guide establishes the core elements of the 67 Energy brand, including logo usage, typography, colour palette, iconography, and visual personality. It communicates the brand’s idea of the optimal energy zone and sets a consistent direction for all design applications.

This carousel introduces the 67 Energy brand with a striking visual style built around speed, power, and controlled intensity. The layout focuses on the logo, brand colours, and key tagline to create immediate recognition. Electric textures and dynamic lighting set the tone for the entire campaign and reinforce the brand’s performance-driven personality.

This post centres the product as the hero, combining close-up renders with punchy copy lines such as “Peak performance. Zero chaos.” The composition guides viewers smoothly through the message, balancing visual weight and typography for clarity. The design emphasises precision and control, reflecting the brand’s promise of balanced, high-intensity energy.

The moodboard gathers references of lightning textures, athletic performance, bold colour contrasts, and high-impact visuals. These elements guided the creative direction by capturing the brand’s themes of sharp focus, motion, and youthful intensity.

The final post connects the brand to real-world use, blending lifestyle imagery with product visuals. It communicates the idea of finding one’s “67”—a personal state of optimal energy. Warm lighting, orange highlights, and confident framing strengthen emotional appeal while maintaining brand consistency. The carousel ends with a simple call to action to encourage interaction.

The homepage features a strong hero banner paired with clear call-to-action buttons such as Donate, Join Us and Adopt. The layout balances emotional storytelling with practical navigation, using warm visuals and structured content to guide users into key sections of the site. This sets the tone for a compassionate, purpose-driven digital experience.

This section provides users with a deeper understanding of CWS’s work through well-organised content blocks covering mission, vision, sterilisation programmes and impact statistics. The design focuses on clarity and credibility, supported by consistent branding and relevant imagery that reinforces transparency and trust.

The page showcases individual cat profiles in an accessible grid layout, making it easy for potential adopters to browse and discover animals in need of homes. Clear text hierarchy, soft background elements and well-framed images contribute to a warm and welcoming browsing experience, aligned with CWS’s compassionate values.

A bold and attention-grabbing social media graphic created to notify followers of the website revamp. The design features the updated homepage mockup framed within a laptop illustration, paired with strong typography and brand colours. The post ensures clear communication of the launch while maintaining a friendly, community-focused tone.

These prototypes document the early design thinking behind the website redesign. The wireframes present a logical content hierarchy, demonstrating how images, text blocks and navigation elements guide users through information efficiently. This step informed the final visual design and ensured strong usability from the beginning.