As a Creative Strategist Apprentice at AsiaOne, I produce short-form digital content for platforms including TikTok, Instagram and Facebook. My role involves researching and identifying newsworthy stories, developing story angles, scripting, filming, conducting interviews and editing videos, as well as creating static posts and infographics. Working across news, lifestyle and event coverage has given me hands-on experience in producing engaging, accurate and timely content for digital audiences.

A short documentary exploring the preservation of traditional Wushu in modern Singapore through three generations of practitioners. The film follows Peter, his mentor Dr Royce, and his student Camille, highlighting how cultural values, discipline, and knowledge are passed down through teaching and practice. Combining interview-led storytelling with cinematic training and competition footage, the documentary presents Wushu as a living cultural heritage that continues to evolve through mentorship and dedication.

A 10 second motion graphics Instagram reel created to promote Sunday Shades’ “Two Better Than One” sale. The ad combines bold animated typography, smooth zoom transitions, and a vibrant gradient colour palette to highlight the offer clearly and quickly. Designed for vertical mobile viewing, the reel focuses on visual clarity and pacing to deliver an eye-catching promotional message suited for social media engagement.

Created as part of the CNB DrugFree.SG competition collaboration, this narrative film explores how cultural pressure, social influence, and environment shape a young man’s path into experimenting with drugs. Blending present-day moments with fragmented flashbacks, the story reveals how curiosity and peer expectations can escalate into danger, highlighting the emotional and social consequences that follow.

A short ENG-style documentary investigating the light-hearted “bird nuisance” at the Republic Polytechnic canteen. The film combines interviews, on-location reporting, and observational humour to show how students navigate the daily disruptions caused by hungry birds. Produced with a single-camera workflow, it balances journalistic structure with playful storytelling to keep the tone engaging.

A one-minute anti-scam short film created for the #YouthAgainstScam competition. The story follows a struggling student who accepts an easy “job” offering quick cash, only to realise he is being recruited as a money mule. Using dramatic pacing, clear visual storytelling, and a freeze-frame educational message, the film raises awareness of how youths are targeted by job scams and the serious consequences involved.

A cohesive branding project showcasing the visual identity, concept development, and campaign assets for 67 Energy, a youth-driven performance drink centred on focus, speed, and controlled intensity.

A neon-era inspired visual identity for a retro-themed F&B brand.

 A complete editorial design project featuring multiple cover formats and a promotional advertisement encouraging readers to purchase the magazine.

A cohesive set of celebratory e-cards designed for RP staff, applying colour theory, typography pairing, and layout principles across five major occasions. Each visual expresses a distinct cultural mood while maintaining professional clarity and warmth.

A cohesive collection showcasing the refreshed website interface, user-centred layouts, social media announcement content and supporting prototypes created for the Cat Welfare Society (CWS), a non-profit advocating for the humane management and welfare of community cats in Singapore.

A unified collection showcasing the brand identity, website redesign, social media presence and promotional content created for DOPA, a nut-based gelateria.

My background is shaped by curiosity, discipline, and a drive to keep improving. I’ve always enjoyed exploring new experiences, learning new skills, and challenging myself creatively and personally. These values guide the way I approach my work today.